Design, development, and video production for Connected Fitness
Design, development, and video production for Connected Fitness
Design
Design
Design
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Video
Video
Video
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Marketing Automation
Marketing Automation
Marketing Automation
With gyms shuttering seemingly overnight in the Spring of 2020, connected, at-home fitness became the exercise solution for countless people across the globe. From Peloton to Hydrow, the marriage of hardware and software kept users sweating, engaged, and committed to their fitness routine.
A graduate of Techstars Sports in Indianapolis, Flexia Pilates brought the studio pilates experience to the living room. With a beautiful cherry wood reformer outfitted with smart sensors, users are able to receive real-time guidance when taking a class from Flexia’s virtual Online Studio.
Particle Creative was first approached to help build the foundational CRM structures of Flexia’s Hubspot account to ensure proper lead and customer communications would scale as the company grew. Through that engagement, the scope of our partnership expanded to a nearly 2-year engagement that spanned content design, development, and video production at scale.
With gyms shuttering seemingly overnight in the Spring of 2020, connected, at-home fitness became the exercise solution for countless people across the globe. From Peloton to Hydrow, the marriage of hardware and software kept users sweating, engaged, and committed to their fitness routine.
A graduate of Techstars Sports in Indianapolis, Flexia Pilates brought the studio pilates experience to the living room. With a beautiful cherry wood reformer outfitted with smart sensors, users are able to receive real-time guidance when taking a class from Flexia’s virtual Online Studio.
Particle Creative was first approached to help build the foundational CRM structures of Flexia’s Hubspot account to ensure proper lead and customer communications would scale as the company grew. Through that engagement, the scope of our partnership expanded to a nearly 2-year engagement that spanned content design, development, and video production at scale.
Not just Ops, But Design and Development with Hubspot
Not just Ops, But Design and Development with Hubspot
With email and content marketing being a low-cost, high-impact strategy for early-stage startups, Flexia turned to Particle to design and develop multiple branded email campaigns. Every campaign was built using custom coded modules that were designed for easy assembly via Hubspot’s WYSIWYG editor.
In short, we were able to give Flexia email sends the “design agency” look with “in-house” flexibility when it came to copy and content changes.
With email and content marketing being a low-cost, high-impact strategy for early-stage startups, Flexia turned to Particle to design and develop multiple branded email campaigns. Every campaign was built using custom coded modules that were designed for easy assembly via Hubspot’s WYSIWYG editor.
In short, we were able to give Flexia email sends the “design agency” look with “in-house” flexibility when it came to copy and content changes.
Building a Payments and Notification System from Scratch
Building a Payments and Notification System from Scratch
As is the reality with most startups, internal resources can be extremely scarce. When rolling out their Online Studio trial and payment system, Flexia turned to Particle to develop the critical payment capture, trial management, and notifications systems for necessary operation among customers and non-customers alike.
Particle implemented ChargeBee on Flexia's Shopify site for seamless user onboarding and subscription lifecycle management. Custom webhooks, written in JavaScript and hosted on AWS Lambda, utilized the ChargeBee, HubSpot, and Flexia Studio APIs to trigger workflows based on the customer's subscription status, enhancing user experience and automating communications. Additionally, Particle integrated with Flexia's shipping partner's SOAP API, reducing manual processes and relieving the customer experience team's workload, further streamlining operations and ensuring a smooth experience for users throughout their journey with Flexia.
As is the reality with most startups, internal resources can be extremely scarce. When rolling out their Online Studio trial and payment system, Flexia turned to Particle to develop the critical payment capture, trial management, and notifications systems for necessary operation among customers and non-customers alike.
Particle implemented ChargeBee on Flexia's Shopify site for seamless user onboarding and subscription lifecycle management. Custom webhooks, written in JavaScript and hosted on AWS Lambda, utilized the ChargeBee, HubSpot, and Flexia Studio APIs to trigger workflows based on the customer's subscription status, enhancing user experience and automating communications. Additionally, Particle integrated with Flexia's shipping partner's SOAP API, reducing manual processes and relieving the customer experience team's workload, further streamlining operations and ensuring a smooth experience for users throughout their journey with Flexia.
Video Production - The Flexia Online Studio
Video Production - The Flexia Online Studio
If you take a class with Flexia’s Online Studio, chances are, you’ll see a video that was shot and edited by Particle. Over the course of two years, Particle made 4 trips to the Bay Area, shooting over 100 instructional videos that make up the user experience of Flexia’s Online Studio.
Particle utilized Digital Sputnik lighting with wireless DMX control to ensure a consistent look across the four recording sessions. Additionally, in order to help keep production costs low, Particle was able to operate a three-camera capture (+ audio) with only two crew members. Particle deployed a multi-cam live-to-tape capture that allowed for real-time editing on set, reducing post-production lead times and costs.
Additionally, Particle produced many of the images in use by the Flexia brand today.
If you take a class with Flexia’s Online Studio, chances are, you’ll see a video that was shot and edited by Particle. Over the course of two years, Particle made 4 trips to the Bay Area, shooting over 100 instructional videos that make up the user experience of Flexia’s Online Studio.
Particle utilized Digital Sputnik lighting with wireless DMX control to ensure a consistent look across the four recording sessions. Additionally, in order to help keep production costs low, Particle was able to operate a three-camera capture (+ audio) with only two crew members. Particle deployed a multi-cam live-to-tape capture that allowed for real-time editing on set, reducing post-production lead times and costs.
Additionally, Particle produced many of the images in use by the Flexia brand today.
Flexia is a prime example of Particle as a “One Partner Solution.” With a variety of disciplines and expertise under one roof, Particle can seamlessly tackle a broad range of needs from product development to video production to design and marketing automation. Your team has an embedded partner with a single point of contact, that’s always to receive company initiatives and distribute the work to the respective experts on their team.
Flexia is a prime example of Particle as a “One Partner Solution.” With a variety of disciplines and expertise under one roof, Particle can seamlessly tackle a broad range of needs from product development to video production to design and marketing automation. Your team has an embedded partner with a single point of contact, that’s always to receive company initiatives and distribute the work to the respective experts on their team.
Flexia is a prime example of Particle as a “One Partner Solution.” With a variety of disciplines and expertise under one roof, Particle can seamlessly tackle a broad range of needs from product development to video production to design and marketing automation. Your team has an embedded partner with a single point of contact, that’s always to receive company initiatives and distribute the work to the respective experts on their team.
